The Challenge
A telecommunications company aimed to achieve $3M in revenue within 24 months, relying on existing customers in the UK & Switzerland to sustain operations. The challenge laid in developing a robust Go-to-Market strategy that aligned with customer requirements for a fairly commoditised product.
The Solution
I decided to hire, train, and coach 7 representatives and leverage product enablement resources to generate and close leads in a territory with whitespace valued at $15M (Total Addressable Market).
Testimonial:
“Felix has been like a mentor and a coach to me. For the time we worked together, he was really helpful and motivated. He is really self-driven and sales-oriented. He has a true competitive spirit but also knows how to be a good team player”.
Result
In the span of two years, I grew the number of qualified leads generated by 60%, resulting in a 14% year-on-year increase in revenue.
