The Challenge
A 20-person tech company aimed to double their sales within one year and transition away from relying solely on networking and referrals to increase revenue. The company dealt with long sales cycles and struggled with inconsistent access to Ideal Client information on readily available online databases (e.g., LinkedIn, agency calling lists), hindering the establishment of a consistent and reliable sales process. Despite hiring a VP of sales, the company did not achieve the projected revenue expectations.
The Solution
Topsalesdev provided training to the CEO over several sessions which was essential to deal with the limitation of buisiness data, accompanied by strategic sales advice to curve the problem. Additionally, Topsalesdev delivered a bespoke Sales Engine playbook to initiate selective conversations and develop targeted marketing and sales messaging to generate leads organically. The playbook included practical methods to reduce the sales cycle.
Testimonial:
“Felix’s expertise and dedication have greatly benefited our company, and I am confident that he will continue to deliver exceptional results in any role he undertakes. Felix has provided invaluable consulting services to our company, particularly in the creation of a sales playbook”
Result
The company overcame previous disappointments with marketing agencies by prioritising in-house lead generation and closing deals through the training provided, alleviating pressure on their bottom line. Their Sales Engine underwent a complete reboot. Furthermore, this success led to involvement in significant discussions regarding international and domestic investment, resulting in an increase in valuation.
