Here is a short article on how MSPs & tech companies can grow their pipeline and find new clients organically using some of the most inexpensive ways.
Sometimes what may happen is that MSPs & tech companies tend to indulge in paying upfront agencies on 3-6 month retainers without seeing significant returns or envelopes of money ranging from £100k to 500K involving Business Development Manager & Directors without seeing enough Return On Investment.
Here are a few suggestions you may wish to consider BEFORE making major investments.
1️⃣ LINKEDIN
This one platform is mysterious to some but vetted by most. There are 1 billion people on this international directory. I would advise founders to all look at the following aspects in order to grow their pipeline and close deals:
- Is your overall profile optimised and speak to your Ideal Client?
- How frequently do you add new prospects to your network?
- Do you attempt to do a hard sale or are you providing incessant value?
It’s important to put yourself in the customer’s or buyer’s shoes and make the process simple for people I’m breaking down a simple process on the following video.
2️⃣ OTHER MSPS:
Some customers may not be the right fit for you which may mean that you need to offboard them. They do not spend a lot, they are money pinchers, they keep on complaining,etc.. This may also mean that they could be suited for other MSPs who are used to those types of customers and can better cope with them ( through rigorous SLAs,etc..)
3️⃣ STRATEGIC PARTNERSHIPS:
I have had the chance to talk to MSPs that had influx of qualified leads thanks to key relationships with resellers aware of neglected clients that pay IT retainers without getting the support they deserve. For some of them, up to 95% of their business is coming from it. This IS an opportunity worth looking into.
Contact
