Some Managing Directors are offloading business growth to AI and automation. While this offer significant efficiencies, the human cost is often overlooked, as every transaction involves people with emotions and needs.
Shift in purchasing decisions
AI-driven tools like “automated demo rooms” or “AI buyer tools” simplify decision-making by breaking down pros and cons tailored to specific needs. However, purchasing decisions in enterprises are still primarily made by humans, typically by C-suite teams of 7 to 8. This suggests that human-led business growth is here to stay in a complex sales.
Finding Balance in the Age of Automation
Tools like content marketing and email automation can enhance efficiency but should not replace human connection. Managing Directors who value human insight & critical thinking will hire people whose skillset go beyond just selling services to grow.
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