In the Managed Service Provider (MSP) world, it seems like acquiring other MSPs is the fast track to growth and wealth.
Large MSPs and IT giants are snapping up smaller providers to expand their services and boost market share (MSPinfluencer, 2025).
But is this the only way to succeed?
Take the recent example of Network Essentials, which grew from $1.3 million to $4.1 million in just 3 years without any acquisitions. Their success shows that organic growth is still possible for smaller MSPs.
There’re tons of examples in the UK & the USA.
By focusing on niche services and providing personalised customer experiences, smaller MSPs can thrive without being swallowed up by larger competitors.
To differentiate your MSP business:
Identify a niche and create a strong value proposition
Invest in technology and offer customisable solutions
Provide exceptional customer service and build long-term relationships
Strengthen your online presence and brand identity
Leverage client success stories and monitor competitors
Needing hands-on or coaching help with this? Get in touch!
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