Why MSPs need outbound outreach in 2024
Being skilled and successful at prospecting is your best guarantee to consistent revenues. However, many MSPs and SaaS tech founders struggle with it due to mental blocks or lack of belief.
According to Taskdrive (2019), 37% of trained sales professionals face challenges with prospecting.
And if your main job is running your IT company, it’s likely to be even more outside your comfort zone!
When you’re approaching cold or lapsed leads, you need to take care.
We’ve all had those random, untargeted direct messages:
Done properly, using a proven methodology, cold DM prospecting serves as a vital tool for expanding your business horizons and filling up your sales pipeline. It’s a way to break the ice and turn strangers into potential partners.
While it might not be everyone’s preferred method, it’s a crucial aspect of growth.
Leverage your position
Managing Directors and C-level executives of MSPs and IT companies have an advantage in sales, as they can leverage their positions to increase lead generation and progress opportunities. Although sales strategies are constantly evolving, gaining traction, nurturing opportunities, and closing deals remain achievable through a combination of research and action.
Optimise your MSP low cost Sales Engine
Giving your sales approach a friendly facelift is akin to adding charm to your pitch. Using inbound marketing and online content are crucial to help optimise your sales outreach as part of a targeted sales strategy.
I have been building healthy sales pipelines and converting leads for MSPs and tech companies for a decade and have developed a sales methodology that combines the best of inbound marketing with outbound sales with tangible results.
